US Technology Globalization Survey

Globalization & Localization Services, Markets and Trends

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Geomarket's survey explains trends in the US market for globalization and localization technology and services. The survey research validates that the localization market is healthy and there are great market opportunities for solutions providers, which will continue to grow within the next three years.

By interviewing over 200 key executives at High Technology companies regarding their globalization plans, budgets, preferences, and forecasts - the Globalization Technology Survey USA is a comprehensive, in depth, end-user survey. It covers: Global Markets and eBusiness; Domestic versus International Revenue; Key Language and High Growth Markets; Localization Market Size and Segmentation; Localization Budgets and International Spending Patterns; and the Most Attractive Non-Domestic Markets.

Companies from the Global 2000 to start-ups are beginning to identify globalization and localization projects as priorities and important parts of their global business strategies and budgets. The report will prove to be of value to executives and localization vendors that are supplying solutions and technology to this market; international vice presidents of sales, marketing, and business development who can use it to benchmark their globalization/localization initiatives against the U.S. technology industry; and managers who want to understand how the process of globalization and localization can be used to gain a competitive advantage.

Don DePalma of Common Sense Advisory, Inc., formerly VP of Globalization Strategy at Idiom and a principal analyst at Forrester Research has this to say:

“This is the first detailed survey and analysis of globalization practices within the high-tech industry, a market segment that should be in the forefront of international market development. It presents useful data about the thought process that US-based technology companies followed in choosing which global markets to support. By including direct quotes from respondents, the survey also provides a treasury of anecdotal evidence that readers can use in developing their own globalization business plans.”