Touchpoint Advisory Calls

About Touchpoint Calls

TouchPoint calls are short conference calls that allow attendees to discuss important business and technical topics with each other and with invited industry experts in a small group setting. These calls generally last about an hour and have an open format, allowing the moderator to respond to the interests and questions of a particular audience. These calls are limited to fifteen participants, and require registration.

Most Touchpoint calls are open only to LISA Corporate and Sponsor members, although specific calls may be open to other member classes or the general public.

The listing of calls below provides more information and links to register for specific calls.

Upcoming Touchpoint Calls

There are no currently scheduled Touchpoint calls. Please check back later.

How Can Terminology Help China Go Global?

Christie Fidura, SDL International

China is poised to become a major global player. Yet Chinese companies currently face significant challenges for improving their global competitiveness and for entering new markets quickly. Manufacturers need to focus on creating a global brand presence with a valued product that resonates with end consumers. Implementing managed and controlled corporate terminology is a critical part of creating global brand identity and reaching new markets in local languages with a consistent message.

Join Christie Fidura, Sr. Product Marketing Manager for Terminology at SDL International, for a lively discussion of the challenges facing Chinese companies that are expanding abroad, along with insights into how terminology should underpin their efforts at global branding. Fidura also presents “Terminology’s Role in Developing China’s Globalization Initiatives” on 13 March 2007 during the LISA Forum China.

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Managing Virtual Global Teams

Kit Brown, Comgenesis

Join Kit Brown, co-author of the upcoming book, “Managing Virtual Teams Using Wikis, Blogs, and Other Collaboration Technologies,” STC Associate Fellow and Principal of Comgenesis LLC for a frank discussion of the challenges of being a member of a virtual global team, along with tips for team building and web tools that you can use. Brown also presents “Creating a More Global Company by Internationalizing Your Organization” on 15 November 2006 at the LISA Forum Europe.

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Bridging the Divide Between Content Creation and Localization

Ann Rockley, The Rockley Group, Inc.

Too often, content contributors and content localizers are in conflict with one other. The content contributors perceive that the quality and effectiveness of their content is being undermined by the unreasonable cost-cutting focus of the localization organization, while the content localizers believe that the content contributors are writing without any awareness of the cost consequences of their writing decisions. Often, they are both correct; with little understanding on either side of the other’s requirements. However, this divide must be bridged if organizations are to create effective customer-centric content that optimizes content for global delivery.

Ann Rockley, author of “Managing Enterprise Content: A Unified Content Strategy”, and recently named an Honorary Fellow by the Society for Technical Communication will host this special TouchPoint Advisory to identify some of the battle lines and to present potential solutions. Rockley is the keynote speaker at the LISA Global Strategies Summit in New York City, June 26-30, 2006.

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LISA Global Content Management Program

Alison Toon, Hewlett Packard
Andrew Draheim, World Bank

LISA Members Alison Toon (HP) and Andrew Draheim (Consultant at the World Bank) are building on the momentum created by their very successful workshop in Boston in May 2005 by leading the LISA Global Content Management Program. Join two of the world’s most experienced implementers to discuss how to understand your global content management needs, how to procure the best solutions, and how to help your users get started. This session serves as a useful introduction to the workshop, “Buying and Implementing Content Management and Global Translation Management Systems.”

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DITA: Implications for Localization

JoAnn Hackos, Comtech

The new DITA standard promises to change the way content is delivered to the users and to the localization process. JoAnn Hackos, Director of the Center for Information-Development Management (CIDM), will discuss how the localization process will be affected when organizations move their authoring to a XML- and topic-based environment. You can meet JoAnn when she delivers the keynote (Why Every Localization Customer and Services Organization Should Be Using DITA) at the LISA Forum Europe in Zurich on 9 November 2005.

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Web Site Google-ization

Curt Porritt, 10X Marketing

“Web Site Google-ization: Localizing for Search Engines” Presenter: Curt Porritt, President and CEO, 10X Marketing

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Bringing Globalization to the Boardroom

Susan Mills, IBM
Charles Pau, IBM
Dan Kuperstein, EMC

Globalization is just another business process to be integrated – no matter what the size of the company. Join LISA Members Susan Mills, Globalization Executive and Director of User Technologies, and Charles Pau, Director of Globalization Strategy and Technology at IBM and Dan Kuperstein, Director of Globalization Strategy & Execution for EMC, as they reveal how they obtained board support and approval, and how they maintain it on an everyday basis. Find out how to set up a Globalization Program Office, along with recommended best practices for evangelizing globalization.

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Taking Software to the World

Arle Lommel, LISA

“Taking Software to the World: Results of the LISA 2005 Global Software Survey” presents a very clear roadmap for software developers who want to know exactly where to spend their localization development budgets to sell more products and for end users who purchase localized software. Join LISA to find out why.

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Designing Culturally Customized Web Sites

Nitish Singh, California State University Chico

Web sites are “born global.” Is your site effective at attracting, retaining and servicing global customers? Could you do better?

Join Dr. Nitish Singh, the co-author of “Designing Culturally Customized Web Sites: The Next Localization Frontier,” to discuss why industry lacks the tools and framework to do the cultural customization that is required for web sites to be completely successful, and how it can change this.

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Terminology - The DNA of Globalization and Localization

Kara Warburton, IBM
LISA Terminology SIG

Terminology is one of the buzzwords that you are likely to hear in the GILT industry. Why? What is it? This TouchPoint session will explain the fundamental concepts of terminology management as it relates to the GILT industry, why its necessary to actively manage terminology, and how to do it.

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