| | | | | | | | | | |
| Time | Function/Session Topics |
| 08:00-09:00 |
Forum Registration & Product Exhibition |
| 09:00-09:10 |
Day 1 Introduction and Overview • Daisy Gao (Deputy Director of SIP Science & Technology Development Center, SISPark)
• Michael Anobile (Managing Director, Localization Industry Standards Association) |
| 09:10-09:40 |
Cloud Computing’s Impact on Globalization Services • Sarah Bajc (Senior Vice President, hiSoft Technology International) |
| 09:40-10:15 |
To Outsource or Not to Outsource: The Commoditization of the Globalization Business • Yuriy Hnatyuk (Manager, International Engineering & Tools Services, Symantec Corporation) |
| 10:15-10:45 |
Coffee Break & Product Exhibition |
| 10:45-12:00 |
Panel: How to Increase China’s Localization Business
A close look at what is working and what needs to be improved so that China’s multinationals become more competitive worldwide!Co-moderated by Michael Anobile (Managing Director, Localization Industry Standards Association) and Antoine Rey (Director, Europe & Asia Sales, Welocalize)
• Peter Stumpf (General Manager, STAR Software (Shanghai))
• Ying-Lin Xia (Director of Product Globalization Services, hiSoft Technology International)
• Florian Mond (President, Maquet (Shanghai) Medical Equipment Co., Ltd) |
| 12:00-13:30 |
Lunch & Product Exhibition |
| Time | Concurrent Sessions (note timing) |
| Design/Authoring |
Games |
Resource Channel |
| 13:30-14:10 |
Globalization for Adobe Flex/Flash Projects • Jack Kang (Adobe Systems) |
The Market for Games Localization in China and the Rest of the World • Ed Steussy (President, Apogee Communications) |
Exhibitors’ Presentation |
| 14:10-14:50 |
Localizing Commercial and Brand Names • Yu Zhang (Localization Trainer and Principal Consultant, Locobyte) |
Localizing Games: How They Differ From Other Software Products • Victor Alonso Lion (Localization Consultant, Pink Noise) |
Translation Operational Excellence in Globalization Business • Nancy Tao (Country Manager, SDL Trados Technologies) |
| 14:50-15:30 |
Why Simplified Technical English (STE) Will Take Over in China • Gregory Torfs (Vice President, Business Develoment, Tedopres International) |
14:50-15:50 No Man’s Tool: Why We Need Localization Tools for Games (and What They May Look Like)• Rolf Klischewski (Games Localization Consultant and Translator, Founder, gameslocalization.com) |
Investing in China and How Suzhou Compares With Other Tier-Two Cities • Daisy Gao (Deputy Director of SIP Science & Technology Development Center, SISPark) |
|
|
|
|
|
|
|
| 15:30-16:15 |
From a Local to a Global Mindset • Surendra Saxena (Senior Manager, Cisco Systems) |
Matchmaking: Find Business Partners |
|
|
|
|
|
|
|
|
| 16:15-16:45 |
Coffee Break & Product Exhibition |
| 16:45-17:15 |
Design: Global vs. Local • Michael Liu (Hewlett-Packard) |
| 17:15-17:30 |
Day 1 Closing Remarks • Dr. Arle Lommel (OSCAR (LISA Open Standards Committee) Chair, OSCAR, LISA) |
| 17:30-19:00 |
Networking Reception & Product Exhibition |
| 20:00-21:00 |
Lake Cruise
Hosted by SISPark |
