Main Content
London 2003
Managing Content - Moving Markets
Streamlining Global Workflow Through Content Management
Radisson Edwardian Heathrow, London, U.K.
30 June – 3 July 2003
Global Content Management is today’s number one international business challenge. Content Chaos is costing many companies their profit margins, while successful global companies (from automotive and banking sectors to high tech software) are looking for - and finding - ways to streamline their company’s content production process to provide a market-by-market ROI. Global workflow is fundamental in achieving faster delivery and turn around time for all types of content – from print to web – and in multiple languages.
The 2003 LISA Forum Europe will focus on how companies are leveraging their existing knowledgebase of cultural, product, customer, and financial information, already gained from their existing operations, to explore new business opportunities and facilitate market expansion. Enterprise-wide, comprehensive Global Content Management Planning and Implementation programs are the key to profitable international product development and deployment strategies.
