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Crowdsourcing

The Crowd Wants to Help You Reach New Markets

Overview
5 Reasons to Buy This Report
How to Add This Publication to Your Shopping Cart

Overview

Facebook: 0 to 16 localized versions of its website in less than 6 months, and now at 60 and rising

How did Facebook do it? Through crowdsourcing.

Is crowdsourcing strategically important when it comes to the globalization function?

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5 Reasons to Buy This Report

Find out how your colleagues and competitors are applying crowdsourcing as an integral process in their global delivery model – they are probably further along than you think.
Discover the real drivers for crowdsourcing – it's not lowered costs!
Learn which risks are real, and which ones aren't – our findings surprised us.
Develop the quality metrics that you need to apply to the crowd – the "carrot and stick" don't work.
Determine what it takes to engage, recruit, motivate and reward the crowd for the long-term.

If there was any doubt, Facebook put it to rest when its U.S. patent application for crowdsourced translations for social networks went online towards the end of August 2009.

Hewlett-Packard: We need another level of contribution to be able to touch the long tail.

Among high-tech companies, crowdsourcing is now on most people’s radar. For our fourth LISA Industry Insights Report, we interviewed and surveyed managers and directors at more than 100 high-tech companies, along with executives at language services and tools providers – all of whom are seriously researching, prototyping or implementing crowdsourcing within their globalization function. The results of our work validated that many companies are now assessing how to leverage the crowd to allow them to enter more new markets and to enter them faster.

Dell: What we want eventually from our services provider(s) is a combination of localization, machine translation and crowdsourcing services.

Crowdsourcing: The Crowd Wants to Help You Reach New Markets is written for upper-level Managers and Directors who are struggling to contain costs, while at the same time, they are being pressured to scale language/market coverage to meet the very real needs of emerging markets. We found that the #1 driver for implementing crowdsourcing was increased language/market coverage – not cost reduction. The report provides extremely valuable insights around what the real risks are, the various crowd models that are emerging to support the globalization function, and why clients believe that crowdsourcing is an opportunity – not a threat – for their language services providers.

Symantec: The “long tail languages” may not individually have a big impact, but together, they can rival the major languages.

As a client, if you think that crowdsourcing is just a temporary distraction, or that it will have a negative impact on your quality, think again. You need to view it as a possible competitive advantage for your global product delivery model. As a language services provider, if you’re afraid that it will emerge as a direct competitor, then you’re wasting valuable time that could be better spent figuring out how to engage and manage the crowd for your clients.

How to Add This Publication to Your Shopping Cart

Crowdsourcing: The Crowd Wants to Help You Reach New Markets is available at no cost to LISA Sponsor and Corporate Members. Just click on the free download link below. Introductory and Individual/Non-Profit members may purchase this publication for a discount.

Corporate and Sponsor members: download