Main Content
Creating Global Content
Overview
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Content creation and globalization are converging to allow intellectual property to be created, managed, distributed and maintained to meet multi lingual and multicultural business needs when a product or service is first launched in its original version. The traditional divide be tween content creation and the downstream process of globalization is increasingly disappearing.
LISA surveyed users, language service providers and content management vendors to gauge the impact of the business / people / process / and technology drivers on how companies are creating and managing their global content. The results provide a snapshot of where users are in terms of implementing best practices in content and terminology management.
Benefits for Upper-Level Managers and Executives
If you are an Upper-Level Manager or Executive who is responsible for choosing or implementing a globalization strategy that includes terminology management tools or a content management system, use this data to find out what your competitors are doing in this area.
Benefits for Terminology and Content Management Practitioners
If you are a Terminology or Content Management Practitioner who must automate the workflow for your organization, use this data to strike the right balance between providing a satisfying customer experience in local languages/cultures vs. maintaining and enhancing your brand.
License and Purchasing Options
This publication is available free of charge to Corporate and Sponsor members of LISA. LISA's Introductory and Individual/Non-Profit members may purchase this publication for a discount.
A Business Unit License allows unlimited copying and distribution within a single business unit. An Organization License allows the same rights within all business units of an organization.
Corporate and Sponsor members: download
