Berkeley Globalization Conference (LISA @ Berkeley)

Overview

Full conference agenda and program now online!

Set on the beautiful Clark Kerr campus of the University of California, Berkeley, LISA @ Berkeley will engage a unique blend of academia and industry in a conversation to explore the future of globalization. This two-day, academic-oriented conference (with an additional day of workshops) focuses on globalization—the business decisions and processes required to do business internationally. With forty speakers, three workshops led by recognized experts in globalization, and a location set on the University of California, Berkeley campus in the heart of the San Francisco Bay Area, the Berkeley Globalization Conference (LISA@Berkeley) will bring together members of the academic and business communities in an open and engaging communication about the present and future of globalization, internationalization, localization, and translation. Its unique blend of presenters will ensure an insightful dialogue about the challenges and opportunities we face in globalization.

Due to our University setting, this is one of the most affordable LISA conferences ever. We invite you to explore our rich program and register today.

Key Topics

The Berkeley Globalization Conference will address the following key topics, among others:

• Integrating cultural concerns into business plans. How can companies better consider cultural issues to increase sales and brand loyalty when doing business outside their home markets?
• The role of language technology in globalization. How can organizations effectively use current and emerging technologies to better interface with customers and partners, regardless of location and language?
• Corporate Social Responsibility. How can companies mitigate the risks of globalization while magnifying its benefits? How can they make sure local concerns are addressed at the corporate level?
• Globalization’s Impact on World Markets. What opportunities are emerging for organizations involved with global business? How are world markets changing over time and what disruptive technologies will impact how we do business?

Workshops

The program of the Berkeley Globalization Conference features four half-day professional skills workshops taught by leading practitioners in their fields:

• Building Cross Cultural Competence for Global Business Effectiveness (Monday morning)
• Globalizing Content in a Down Economy (Monday morning)
• Terminology Management & Exchange: New ISO Standard (Monday afternoon)

Note that special discounts are available when you register for two workshops.

Audience Profile

LISA Forums and Conferences over the past eighteen years have featured a rich mix from the product development (clients and software developers) and globalization services (vendor) communities. Attendees include representatives of leading academic institutions, Corporate Executives, International Managers, Enterprise Globalization Strategists, International Product Managers, Knowledge Managers, Global Web Development Specialists, Project Managers, and Globalization Services Managers.

Participants are decision-makers and key recommenders responsible for global information management systems for software publishing companies, and Internet companies, finance, government trade groups, chemical, medical/pharma, business and management consulting, education, localization service companies, and internationalization engineering groups.

ATA Continuing Education Credit

The Berkeley Globalization Conference has been approved by ATA for 10 continuing education credits that can be used for ATA Certification.