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Overview
How can China increase its share in the $230 billion global software outsourcing business?
Learn more about LISA China Focus 2009 press panel >
LISA’s eighth international forum in Greater China, this year’s CHINA FOCUS includes two days of business and technical presentations concentrating on global product development. The Forum features globalization services & outsourcing software development, open-standards for localization, and testing products for worldwide-markets.
Plenary sessions will examine the changing landscape of the Chinese economy, the role that globalization services and software outsourcing will play in it, and the opportunities that have emerged, both for companies outsourcing to China and for Chinese companies expanding to global markets.
CHINA FOCUS will address the advantages that Chinese outsourced software development companies and globalization service providers can offer international partners.
Drawing on LISA’s more than ten years of experience in the Greater China market, CHINA FOCUS brings together leading experts to help you understand how China will impact your business.
Learn more about LISA Forums and Audience Profile >
Schedule
| Monday, Nov. 16 • Pre-Forum Events |
| LISA Executive Roundtable: China as a World Center for Outsourcing Software Development and Globalization Services (invitation only) |
| Workshop: How to Maximize the Use of Localization Industry Standards |
| Press Conference (invitation only) |
| Opening Reception
Speakers’ Dinner (invitation only) |
| Tuesday, Nov. 17 • LISA Forum Asia Day 1 |
| Morning: Keynote and plenary sessions |
| Afternoon Tracks:
• Localization and Globalization • Global Product Development • Localization Standards • Resource Channel (Exhibitor demonstrations) |
| Networking Reception |
| Wednesday, Nov. 18 • LISA Forum Asia Day 2 |
| Morning: Keynote and plenary sessions |
| Afternoon Tracks:
• Localization and Globalization • Global Product Development • Globalization Testing • Resource Channel (Exhibitor demonstrations) |
Key Topics
- China as a bridge to Asia-Pacific. Asian markets combined exceed the U.S. and E.U. in purchasing power. How can companies work in China to tap this immense market opportunity?
- Best practices for global markets. What must Chinese companies prepare to do business more effectively around the world?
- Integrating outsourced development and globalization. How can companies assure global success while outsourcing development?
- Globlization testing. How can companies ensure that their globalized applications met quality and functionality requirements?
- Building successful partnerships. What skills and advantages does China have or need to offer to offer foreign companies?
- Chinese outsourcers. What distinguishes Chinese companies from their counterparts elsewhere in Asia and the rest of the world?
- China as a world-wide globalization center. What opportunities does China present for globalization services?
- Open standards. What standards do companies need to be aware of for world markets?
- Culturally-aware localization. How do market leaders adapt their products for Asian markets?
- China as a domestic market. What are China’s domestic market opportunities and how can companies take advantage of them?
