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Asian Globalization Resources Report: China

Overview

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Companies from the Global 2000 to start-ups and companies setting up operations in China are beginning to identify globalization and localization projects as priorities and important parts of their global business strategies and budgets.

First in a series focused on Asian Markets, the China Survey details the trends in China for globalization and localization technology and services. The survey confirms that the GILT market is growing and there are significant opportunities for solutions providers, which will continue to increase during the next 3-5 years. The survey contains detailed information on the current level of spending allocated as well as executive opinions on enterprise globalization, internationalization, localization, and translation issues.

Due to the lack of market data and analyst coverage for the Globalization services industry in China, LISA, together with Marketing Partner SMP, produced the survey in conjunction with leading Chinese research firm CCID (China Center for Information Industry Development) and ECCS (E-C Consulting) to respond to the trend of western companies focusing on the development of Asian markets as confirmed by the LISA U.S. Technology Survey published in 2001.

Objective

The Survey's objective was to address market size, segmentation, and investment trends by interviewing up to 250 targeted key executives and decision-makers in China regarding their globalization plans, budgets, preferences, and forecasts.

Questions were broken into four major topic areas: Global and Regional Markets (current coverage and planned expansion), Languages supported (current and planned), Localization Practices and Costs (current budgets as a percentage of revenue, internal versus outsourced localization expenditure, future plans), Executive Opinions (most attractive markets, major globalization issues, support requirements)

Key findings of the survey include:

  • Which companies are localizing in China and why?
  • Which markets will be the first to be developed by Chinese companies outside of China?
  • What is the percentage of revenue spent on localization today?
  • What are the most important languages?
  • Where is the market headed in the next 3 - 5 years?
  • Does e-Commerce play an important role?

Methodology

Telephone interviews were conducted by CCID personnel with over 210 companies chosen from a sampling of the CCID and ECCS databases representing a distribution of economic activities across China. The geographical distribution of respondents reflects the primary business centers today with 37% from Beijing, 30% Shanghai, 14% Guangdong, and the remainder from other zones like Shangdong, Zhejiang and Jiangsu along with the developing western provinces.

The survey respondents were chosen primarily from the sectors of IT (50%) and Manufacturing (45%) which spend significantly on information technology and represent 95% of the companies interviewed with the additional 5% coming from the Media and Financial sectors. Care was taken to ensure that both joint venture companies 25% of those surveyed (40% US, 37% Asian and 22% European) were included along with home grown Chinese firms and enterprises. 25% were traded companies and all companies interviewed had annual revenues greater than $1 million USD with 20% posting revenues over $125 million USD.

Some of the respondent companies include: Acer Co, ltd, AdvanTech Co, ltd, Alcatel Chengdu Co, ltd, Asion Tech Co, ltd, ASUSTek Computer, Creative Co, ltd, D-link Co, ltd, Ericsson China, Founder Electronics Co., Ltd., Haier Group, Intel (China) Co., Ltd, Legend Group Limited, Logitech Suzhou Co, ltd, Mitsubishi Electric (China) Co. Ltd, AITech (Shanghai) Co., Ltd., Anheng Co, ltd, APCC Shanghai, AXIS Co, ltd, Beareyes Co, ltd, Beijing Jinye Electric Group, Beijing Orient Electronics Group Co., Ltd, Beijing Sendon Co, ltd, Beijing Sevenstar Huachuang Electronic Co., Ltd, Beijing SUNPU Electrical Appliances Corporation, Beijing ToTo Co., Ltd, Bubugao Co, ltd, Cabletron Beijing Co, ltd, CESC Group, Changhong Electric Co. Ltd., Changzhou Metalurgy Machinery of Bao Steel Group Corporation, China Great Wall Computer Shenzhen Co., Ltd, China LTH Group, China-channel Co, ltd, Chinacity Co, ltd, Chinalawinfo Co., Ltd, ChuangTong Co, ltd, ChuanLian Net Co, ltd, CVIC SE Co, ltd, Dalian Informedia Co, ltd, Datasystem Co, ltd, and Digitalchina Co.

Price Options

Reports released with partner organizations are available to LISA members at a discount, as shown below.




About the Survey Organizers

About China Center for Information Industry Development (CCID)

The CCID is a modern IT Conglomerate with nation-wide presence in China. With rich resources, extensive data channels, advanced information technology and intensive industry knowledge, CCID is well positioned in the Chinese Information Industry focusing on enterprise information and enterprise marketing strategies. Its consulting arm, CCID consulting, works with the clients to look at the business as a whole and addresses the current realities of promoting, marketing and implementing new technologies in China.

Its CCIDnet.com is the largest Internet IT information service provider in China, and is the only vertical commercial portal under the CCID Group. It covers a wide variety of IT domains, including media, hardware and software of PC, computerization, networking communication, products, business information services and training. CCIDnet regularly releases hundreds of news items of importance to Chinese businesses. Of those, one out of three are comprehensively publicized by other large portals in China. This sufficiently illustrates that CCIDnet meets diversified and multilevel information demands of IT manufacturers, institutional users, IT professionals and users in China.

About E-C Consulting (ECCS)

ECCS is a leading consulting service provider in Singapore and China. With its experiences in serving a wide variety of clients worldwide, good understanding of Chinese and Asian markets, and its nationwide office network in China, ECCS is fully capable of providing analytical services for small- to medium-size companies with intention to explore Asian and Chinese markets.

ECCS, through Anthony Wong's management, is also a professionally experienced Asia-Pacific information resource for global e-business. As head of ECCS, Mr. Wong's 10 years+ management performance and affiliation with leading companies in the GILT industry regarding globalization, internationalization, localization and translation services, in addition to his background in IT, statistical analysis and operational research, is well positioned to gather client information on globalization and execute this project in conjunction with in-market research affiliates.

About SMP Marketing SarL

From 2001 through 2005, SMP had management responsibility for all of LISA's marketing and industry promotion efforts. This included the sales of products and the leveraging of LISA resources to provide greater market exposure along with a better return on investment for LISA members.