Amsterdam 2000

Overview

The minute you establish a website, you are doing business globally! Localization should be available "out of the wall" - as an integral part of a company's information infrastructure - accessible to the user anytime and anywhere. LISA's 10-year Anniversary forum will set the stage for innovative ideas presented by experts and discussions led by the leading companies in this high-growth information management and communications sector.

Language is the basis of mass communication. The internet is revolutionizing technologies for B2B transactions and language communications. Access to multilingual information should become as ubiquitous as the telephone or any hand-held device. It is time for greater creativity, new communications models and guidelines for the enabling processes that will drive the internet economy, information processing and new global business partnerships. It is time to understand how to manage the process and make it available throughout the enterprise to achieve what the pundits forecast the multilingual millennium to be.

Still, ten years after the Localisation Industry Standards Association was established, demand by far exceeds the services sector's ability to meet all requirements and is growing daily with the expansion of the internet. Due to their ongoing dependence on human translators, suppliers are unable to scale web operations, technologies and server-based workflow-engines so that they can satisfy the growing needs of their clients. Mergers and acquisitions to date have not solved any of the fundamental business issues. Where do we need.

How will the New Economy help us break through the barriers? More and more enterprises are basing their multilingual information services as part of the enterprise infrastructure. Rather than viewing localization as a cost, localization will be categorized as an information asset – to be reused where and whenever needed. This is the message that key players in the enterprise globalization business will be discussing in Amsterdam.