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Agenda

Monday – December 8 / LISA Workshops and the LISA Forum Europe Welcome Reception

LISA Function / Session Topics
08:00-09:00 LISA Workshop Registrations and Hospitality Desk
09:00-17:00 Buying and Implementing Content Management and Global Translation Management Systems

Alison Toon Hewlett-Packard

09:00-17:00 Developing High Performing Localization Teams

Andrew Draheim KIDD & DRAHEIM

09:00-17:00 LISA Executive Roundtable: Assessing Software Globalization DevelopmentInvitation Only
15:00-18:30 Forum Registration and Exhibition Opens
17:30-18:30 LISA Industry Introduction Session

• LISA Executive Committee

18:30-20:00 Welcome Reception • Hosted by Hewlett-Packard
20:00-21:30 LISA Forum Speakers' DinnerInvitation Only

Tuesday – December 9 / Day 1 of the LISA Forum Europe

LISA Function / Session Topics
08:00-09:00 Forum Registration, Morning Coffee & Product Exhibition
09:00-09:05 Welcome and Introductions
09:05-09:10 Program Overview & Day One Objectives
09:10-09:50 KEYNOTE: Social Networking: Integrating the Customer into Content Creation and Localization

Stephen Brennan Senior Vice President, Symantec Corporation

09:50-10:30 Business Process Globalization
How Process Models Can Effectively Improve a Business Unit’s Operation

Steven Atkin Chief Globalization Architect, Globalization Center of Competency, IBM

10:30-11:00 Refreshment Break & Product Exhibition
11:00-12:15 PANEL SESSION: Standards in Engineering - Evaluations, Project Structures and Technical Validation

Moderated by David Ruane Director of WW Engineering, Tek Translation International
• Stephen Holmes – Independent Consultant
Daniel McGowan Technical Project Manager, Novell
Peter Reynolds Translation Management Consultant, Polish Association Of Translation Agencies
Michael Doody Director of Localization Engineering and Technology Services, Symantec Corporation

12:15-13:30 Lunch & Product Exhibition
CONCURRENT SESSIONS – PLEASE NOTE TIMING
13:30-15:30 Customer Requirements &
Creating Standards
Standards, Initiatives &
Open-Source Challenges
Resource Channel
13:30-14:00 Driving Centers of Excellence ‘One Notch Higher’

Surendra Saxena Cisco Systems
Vishal Gupta Cisco Systems

13:30-15:30
Point-Counterpoint on Standards:
Will We or Won’t We?

After a short introduction detailing how language standards apply to the current business environment, customers, tools developers and standards experts will spar back and forth on-stage and with the audience about (1) why developers can't/won't support standards in their current form, (2) what customers are expecting in their products vis-à-vis standards, and (3) what all of us need to do to make this happen going forward.

Moderated by Dale Schultz and Kara Warburton IBM and Arle Lommel OSCAR, LISA
Featuring input from the leading users, technology developers and services providers of global information management services worldwide.

SDL Automated Translation Solutions™ - Communicate Like You've Never Communicated Before

Sophie Hurst SDL International

14:00-14:30 ‘Agile-ized Localization’

Mika Pehkonen F-Secure

Localization Vendors: Helping Customers Negotiate the Localization Minefield - An Insiders' Look

David Sommer Net-Translators

14:30-15:00 MT Segments vs. TM Fuzzy Matching: Results of a Pilot Study on Productivity and Quality

Ana Guerberof Logoscript

Beyond TMS – Tek OneWorld Platform

Iñaki Hernandez-Lasa Tek Translation International

15:00-15:30 "The Naming of the Parts" - Can We Standardize the Globalization Industry's "Tower of Babel?"

Dale Schultz IBM

Innovating Localization QA for Agile Web Development

• Gary Winterlich – Brandt

15:30-16:00 Refreshment Break & Product Exhibition
16:00-17:30 Learning How to Tango: What All of Us Need to Do to Make Open GIM a Reality

Moderated by Rebecca Ray Managing Editor and Consulting Partner, LISA
Team Leads: Alison Toon Translation and Localization Manager, Content Management Services, Hewlett-Packard; Jason Arnsparger Localization Project Manager, CaridianBCT; Jennifer Linton XML/CMS Project Manager, CaridianBCT; Andrew Draheim Founder and Principal, KIDD & DRAHEIM
Other Participants: Interverbum Technology, Lionbridge, Localisation Research Centre, Moravia Worldwide, SDL International, Welocalize, XML-INTL

17:30-19:00 Networking Reception • Hosted by ADAPT Localization Services

Wednesday – December 10 / Day 2 of the LISA Forum Europe

LISA Function / Session Topics
08:00-09:00 Morning Coffee & Product Exhibition
09:00-09:15 Day One Summary & Program Overview
09:15-09:50 Developing a Strategic Language Plan

Lew Tarnopol Localization Operations Program Manager, Intel Corporation

09:50-10:30 The Content Globalization Industry and Terminology - An Emperor With No Clothes?

Kara Warburton Terminologist, IBM

10:30-11:00 Refreshment Break & Product Exhibition
11:00-11:45 Implementing Standards within a Global Information Management Environment: A Regulated Industry's Perspective

Jennifer Linton XML/CMS Project Manager, CaridianBCT
Jason Arnsparger Localization Project Manager, CaridianBCT

11:45-12:15 Technical Communication Standards in Regulated Industries

Patricia Egan Instructor, Technical Communication, University of California at Berkeley Extension

12:15-13:30 Lunch & Product Exhibition
CONCURRENT SESSIONS – PLEASE NOTE TIMING
13:30-15:30 Customer Requirements &
Creating Standards
Standards, Initiatives &
Open-Source Challenges
Resource Channel
13:30-14:00 Creating Reusable and Localizable Content - From Text to CMS

Regine Herzog Rockwell Automation

New Standards for Translation and Publishing of Single or Multi-source Content and Products

• Tony O'Dowd – Alchemy Software Development

The Automated Future of Translation Projects

Bastian Enners Plunet

14:00-14:30 Controlled Language: How Standardizing on Content Creation Reduces Translation Cost, Improves Quality, and Facilitates Globalization

Berry Braster Tedopres International

14:00-15:00
Panel Discussion
Standards Impact on the Productivity of Automated Translation Technologies: What Works, What Doesn't and Why

Moderated by Daniel Goldschmidt LocFlowTech
Kirti Vashee Asia Online
Will Burgett Intel Corporation
Ana Guerberof Logoscript
Tony Jewtushenko Product Innovator
Yves Champollion Wordfast

Fully Integrated Terminology Management

Ioannis Iakovidis Interverbum Technology

14:30-15:00 Automatic Post-Editing: Review of Translation Quality Gains

Dr. Johann Roturier Symantec Corporation
Jean Senellart SYSTRAN

LTC Worx – Leading Multilingual Process Management

Ashley Maroney Language Technology Centre

15:00-15:30 Localization-ready Flash Authoring

Roman Civín Moravia Worldwide

Industry-Academic Research in Technology and Standards

Dr. Sharon O’Brien Dublin City University
Dr. Minako O’Hagan Dublin City University
Fred Hollowood Symantec Corporation

HyperSTE - Leading Quality Assurance Software for Technical Content to Help Save Translation Cost

Berry Braster Tedopres International

15:30-16:00 Refreshment Break & Product Exhibition
CONCURRENT SESSIONS – PLEASE NOTE TIMING
16:00-17:00 Lessons Learned: How Ireland's Localization Has Business Changed, and What It Will Look Like in the Future

Moderated by Anna Browne VistaTEC
• Tony O'Dowd – Alchemy Software Development
Reinhard Schäler Localisation Research Centre
Lawrence Moran Novell

Term Exchange SIG Planning Session

Invitation only

Moderated by Arle Lommel OSCAR, LISA; Kirti Vashee Asia Online; and Kara WarburtonIBM

17:00-17:15 Wrap-up and Adjourn

Thursday – December 11 / LISA Workshops

LISA Function / Session Topics
08:00-09:00 LISA Workshop Registrations and Hospitality Desk
09:00-17:00 Globalization Testing – With an Emphasis on Translatability Testing and Pseudo Translation

Dale Schultz IBM

09:00-17:00 Automated Translation Technology: Review, Business Applications & Implementation

Kirti Vashee Asia Online
Heidi Depraetere Cross Language

09:00-17:00 Managing Enterprise Terminology – Principles, Methods and Business Objectives (Part 1)

Kara Warburton IBM

09:00-17:00 Project Management for Globalization Professionals (Part 1)

Kenneth McKethan IBM

Friday – December 12 / LISA Workshops

LISA Function / Session Topics
09:00-17:00 Managing Enterprise Terminology – Principles, Methods and Business Objectives (Part 2)

Kara Warburton IBM

09:00-17:00 Project Management for Globalization Professionals (Part 2)

Kenneth McKethan IBM