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| LISA Function / Session Topics |
| 08:00-09:00 |
Conference Registration and Networking |
| 09:00-09:10 |
Conference Day 1 Intro • Arle Lommel – OSCAR (LISA Open Standards Committee) Chair, OSCAR, LISA |
| 09:10-09:45 |
Keynote: Transborder Institutions of the Expanded Nation • Prof. Michel Laguerre – Director, University of California, Berkeley Center for Globalization and Information Technology |
| 09:45-10:15 |
Trends in Social and Mobile Media: Impact on Globalization • Holly Karmanocky – Senior Manager, Apple |
| 10:15-10:45 |
Refreshment Break & Product Exhibition |
| CONCURRENT SESSIONS – PLEASE NOTE TIMING |
| 10:45-12:15 |
Global Culture Issues |
Language Technology |
| 10:45-11:15 |
Meeting Cultural Challenges in Business Dynamics • Lenny Hanson – Global Marketing and Alliances Specialist |
Use of Architecture Modeling Frameworks for I18n Readiness Assessment of Existing Applications • Sourav Mazumder – Infosys Technologies |
| 11:15-11:45 |
Differences Between Web Sites of Multinational Companies Advertising in French for Different Locales (i.e. Belgium and France) • Prof. Dr. Frieda Steurs, Dr. Hendrik Kockaert – Lessius University College |
Role of Translation Software • Gudrun Magnusdottir – ESTeam AB |
| 11:45-12:15 |
Cross-Cultural User-Experience Design: What? So What? Now What? • Aaron Marcus – Aaron Marcus and Associates |
Controlled Authoring: How Standardization of Content Facilitates XML and Increases its Benefits • Bob Sima – Tedopres International |
| 12:15-01:15 |
Lunch & Product Exhibition |
| CONCURRENT SESSIONS – PLEASE NOTE TIMING |
| 01:15-03:45 |
Globalization in Asia and Latin America |
Language Technology |
Resource Channel |
| 01:15-01:45 |
Cultural Adaptation & Socialization Processes Among Expatriates • Joseph Eric Massey, Ph.D. – School of Management, Shinawatra University |
The Emergence of Hybrid Machine Translation Systems and Their Integration into Business Processes • Joachim Van den Bogaert – Cross Language |
Monterey Institute of International Studies |
| 01:45-02:15 |
Localization Problems in South-East Asian Languages • Don Shin – 1-Stop Translation |
Build or Buy? Build AND Buy! • Armin Wahl – Across Systems |
SimulTrans |
| 02:15-02:45 |
Corporate Social Responsibility and Internationalization of Chinese Firms • Dr. Xiaohua Yang – University of San Francisco |
Transforming Translation and Localization • David Serra – Xerox Corporation |
SDL |
| 02:45-03:15 |
The Impact of Globalization on the Society--Urbanization: The Case Study of China • Dr. Yueyun (Bill) Chen – University of the West |
Global LRT Infrastructures for Enhancing Globalization Workflows • Prof. Dr. Gerhard Budin – University of Vienna, The Center for Translation Studies |
Enterprise Language Intelligence for Global Success - the Across Language Server • Armin Wahl – Across Systems |
| 03:15-03:45 |
The Impact of Internationalization on Linguistic Quality: Localizing Websites into “International” Spanish • Prof. Miguel A. Jimenez-Crespo – Rutgers, The State University of New Jersey |
Language and Globalization • Kirti Vashee – Asia Online |
1-Stop Translation • Don Shin – 1-Stop Translation |
| 03:45-04:15 |
Refreshment Break & Product Exhibition |
| 04:15-04:45 |
Social and Economic Value of Localization • Donald Barabé – Vice President, Canadian Government Translation Bureau |
| 04:45-05:15 |
Is “Print…” in Microsoft Word Referring to the Same Concept as “Print…” in Microsoft Excel? • Prof. Dr. Klaus-Dirk Schmitz – Program Committee, Professor, Cologne University of Applied Sciences, Institute for Translation and Multilingual Communication |
| 05:15-05:45 |
The Future of Real-Time Translation for Multilingual Collaboration • Robert E. Levin – CEO, Transclick |
| 05:45-06:00 |
Forum Day 1 Summary and Closing Remarks |
| 07:15-08:00 |
Buses to Conference Dinner |
| 08:00-10:00 |
Conference Dinner at Chez Panisse (requires separate registration) |
