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Agenda

Details on individual presentations are available on the Forum Topic Descriptions page.

Monday – April 6 / Executive Roundtable, Workshop, and Welcome Reception

LISA Function / Session Topics
08:00-09:00 LISA Executive Roundtable and Workshop Registration and Hospitality Desk
09:00-16:30 Executive Roundtable: Taiwan’s Position in Business Globalization and Outsourcing Global Product DevelopmentInvitation Only
09:00-17:00 Workshop: Product Globalization Testing: Functional Testing (including Translatability Testing Using Pseudo-Translation) and Translation Testing

Dale Schultz,
Wayne Chiang,
David Liao – IBM
17:00-17:45 LISA Industry Introduction Session

• LISA Executive Committee and Institute for Information Industry (III)
17:45-19:00 LISA Forum Welcome Reception
Hosted by PTSGI
19:00-20:30 LISA Forum Speakers' and Executive Roundtable Dinner
Hosted by Institute for Information Industry (III)		Invitation Only

Tuesday – April 7 / Day 1 of the LISA Forum Asia

LISA Function / Session Topics
08:00-09:00 Forum Registration, Morning Coffee & Product Exhibition
09:00-09:05 Introduction and Day Overview

Day Chair

• Michael Anobile – Managing Director, LISA
09:05-09:15 Welcoming Remarks

• Square Fang – President, PTSGI
• Dr. Jyh-Sheng Ke – President, Institute for Information Industry (III)
09:15-09:45 KEYNOTE: Collaboration between Taiwan and Mainland China in the Global Economy

• Sam Shen – Senior Consultant and Professional Analyst, Institute for Information Industry (III)
09:45-10:15 The Language Industry as a Driver for Technological Change in a Global Economy

• Karl-Johan Lönnroth – Director General, European Commission Directorate - General for Translation (DGT)
10:15-10:45 Refreshment Break & Product Exhibition
10:45-12:00 Taiwan Inc.: Positioning Taiwan as a Global Sourcing Partner

• Grace Chen – Chairman and CEO, Oceansoft International
• Joseph Hsu – Chairman of the Board, Symbio Investment Holdings Company
• Eric Mou – Vice President, Global Delivery, iSoftStone
12:00-13:00 LISA Forum Press and Media AdvisoryInvitation Only
12:00-13:30 Lunch & Product Exhibition
CONCURRENT SESSIONS – PLEASE NOTE TIMING
13:30-15:45 Cultural Customization Product Design and Engineering Resource Channel & Matchmaking Sessions
13:30-14:15 Turning 花鳥風月 into a Painkiller: Extreme Cultural Adaptation or “Fragrant” Approach?

• Dr. Minako O’Hagan – Dublin City University

 Taiwan Design Power

• Oliver Lin – Taiwan Design Center (TDC)

 Eliminating Language Barriers, A Key To Global Competitiveness

• Engelrey Abalos – PTSGI
14:15-15:00 Localizing Games for Mobile Phones

• Leonie Troy – Institute of Technology Blanchardstown

 Building International Enterprise-Level Web Services

• Symon Chang – Oracle Corp.
Exhibitors’ Demo
15:00-15:45 Microsoft Console Game Localization Engineering: Completing the Product Development Cycle

• Shu-Liang Balzac Chang – Microsoft Corporation

 Global English for a Global Audience

• Dr. Frans Wijma, Shumin Chen – Shufra

 How SDL Supports to Global Translation Supply Chain

• Nancy Tao – SDL International
15:45-16:15 Refreshment Break & Product Exhibition
16:15-17:00 The Internet's Impact on the Language Industry: The Opportunity for the Asia-Pacific Markets

• Dion Wiggins – CEO, Asia Online
17:00-17:15 Day 1 Summary, Technology Contest, and Adjourn
18:30-21:00 LISA FORUM ASIA DINNER
Hosted by PTSGI

Wednesday – April 8 / Day 2 of the LISA Forum Asia

LISA Function / Session Topics
08:00-09:00 Morning Coffee & Product Exhibition
09:00-09:10 Day 1 Summary and Program Overview

Day Chair

• Michael Anobile – Managing Director, LISA
09:10-09:40 Globalization Services Consulting in Greater China: What It Means to Your Business

• John Shen – Executive of Globalization Services, IBM
09:40-10:15 Using Open Standards to Automate the Global Content Production Chain

• Helena Chapman – Program Director, IBM
10:15-10:45 Refreshment Break & Product Exhibition
10:45-11:30 Building “World Ready” Software Products: An Adobe Case Study

• Dirk Meyer – Product Manager, Adobe Systems
11:30-12:30 Panel: Preparing Your Company to Meet International Product Requirements

• Helena Chapman – Program Director, IBM
• Dale Schultz – Globalization Test Architect, IBM
• Dirk Meyer – Product Manager, Adobe Systems
12:30-13:45 Lunch & Product Exhibition
CONCURRENT SESSIONS – PLEASE NOTE TIMING
13:45-16:00 Global Information Management Resource Channel
13:45-14:30 Designing Global Websites

• Youngmin Radochonski – Sun Microsystems
Exhibitors’ Demo
14:30-15:15 The Advantages and Challenges of Crowdsourcing as a Globalization Strategy

• Sophia Huang, Hiromi Nakajima – Facebook

 How to Make Translation Cheaper, Faster and Better

• Dr. Frans Wijma – Shufra
15:15-16:00 Practical Strategies for Document Internationalization in Adobe Creative Suite

• Arle Lommel – OSCAR, LISA

 Management of Cost Saving and Quality for Mass Project

• SeungHwan Lee – Saltlux
16:00-16:30 Refreshment Break & Product Exhibition
16:30-17:15 Redefining the Software Globalization Development Process

• Dale Schultz – IBM
17:15-17:30 Forum Evaluation and Adjourn

Thursday – April 9 / LISA Workshops

LISA Function / Session Topics
08:00-09:00 LISA Workshop Registration and Hospitality Desk
09:00-17:00 Workshop: Using Open Standards and Tools to Automate your Company's Globalization Processes

Frank Rojas – IBM