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The LISA Globalization Consulting Network
Who We Are
All Globalization Consulting Services are NOT created equal!
The LISA Globalization Consulting Network is composed of highly experienced consultants who subscribe to LISA’s open standards approach to problem solving. Their decision models, tools and data will be tailored to the solution that you need, rather than biased toward a specific company or product.
Whether you determine business strategy or you are responsible for implementing concrete solutions, you can benefit in the following ways from leveraging the expertise of the LISA Globalization Consulting Network:
We identify real needs. The Network is not aligned with any tools developer or service provider. We will create the solution that’s right for you, instead of forcing you to adapt your challenges to an existing product or service.
You receive best value solutions. Buyers pay up to 70% more for tools and services than they should when their needs and requirements are not clear. Our proven set of standards and specifications can help you save money, while ensuring your quality standards.
You protect your investment. We apply standards to ensure that your data, processes and intellectual property can still be used — even if a technology advances or disappears.
You secure buy-in. We use integrated change management to help increase user acceptance. Managers and staff receive further support in the form of retreat facilitation, proven learning and rollout plans, and individual/group coaching.
The LISA Globalization Consulting Network is managed by Rebecca Ray and Andrew Draheim.
Rebecca Ray
Rebecca Ray is a highly accomplished Globalization Consultant and Author with a very successful track record of turning international expansion dreams into reality. Throughout her 30-year career, she has been a pioneer in managing worldwide product design, localization, marketing and distribution for successful products sold internationally by such companies as IBM, Netscape Communications, Symantec and Sun Microsystems.
Ray is currently LISA’s Managing Editor. She is the co-author of the book, Doing Business in the USA: Marketing and Operations Strategies for Success. Ray is fluent in English, French, Portuguese, Spanish and Turkish.
Andrew Draheim
Andrew Draheim is a successful business consultant providing strategic and tactical solutions for translation and localization operations, globalization technologies, marketing and business development.
Draheim develops high performing operations that meet or exceed desired profit margins, deadlines and quality targets. Leveraging two decades of implementing proven tools and methodologies, Draheim turns knowledge workers into high performing company assets. He understands that localization professionals are not paid to work 9-to-5 but to be more productive. Draheim has celebrated success in leading global organizations, such as Georg von Holtzbrinck Publishing Group (Scientific American, The Macmillan Group, and many others), Berlitz GlobalNet (now Lionbridge), The World Bank, Merrill, and thebigword.
